Millennials and Gen Zs are terms used to describe the people of a certain time. The new generation, coming of age today, isn’t waiting for a tagline. They are emerging into a digital age, during a pandemic, and with World War III looming, redefining themselves.

Today’s generation has grown up with Uber/Lift, Airbnb, YouTube, Instagram, Tik Tok, Snapchat and more. Music, movies, and entertainment are available to them anytime and anywhere. They have always had food delivery, digital map directions, videos and music, and a cloud full of information always at their fingertips. They were raised talking into devices, accessing apps, posting pictures, videos, and music. Everything in this time is new! Even Hollywood is changing and the new Hollywood is about diversification!

Bringing something new and diverse to music is Reach Records artist WHATUPRG, whose name is synonymous with innovation and authenticity. His trademark combination of Latin rhythms, trap hip-hop, flawless lyricism, and captivating storytelling has enshrined him as an elite amongst his peers. When hip-hop artists express their faith, they’re often confined to the CHH genre. RG’s art is prolific, progressive, and challenges the culture in a way too eclectic way for any subgenre’s limitations. “KIDS,” the first from his forthcoming album, New Hollywood, is about setting new standards. He punches over 808 drums and haunting synths while chanting the album’s theme, “We don’t pretend more” and “kids don’t die we go up high.” In this case, high means higher to God, an exalted level. 

Releasing music at one of the wildest, unpredictable times in history, RG has been processing his coming of age while battling depression. Despite personal struggles, he is determined to create beautiful music that shifts the culture. His previous EP’s Pleasant Hill and the self-titled Raul have proven his capability to channel his personal experiences and journey through faith to offer something substantial to the zeitgeist.

RG says of his forthcoming album,
“If people want to call it CHH, then this album is the gospel, according to WHATUPRG. New Hollywood is a place where you don’t have to box yourself in. You can just be yourself. Being yourself is enough.”

Through his lyrics, listeners will find a creative powerhouse who is putting himself in the context of a new generation questioning the role Christianity must play in finding personal and world peace. To all who are weary and heavy burdened, welcome to New Hollywood! 

STREAM THE SINGLE “KIDS” BELOW:

Follow this artist on social media: @WHATUPRG

During critical times in human history, great art and artists emerge! Rapper, pastor, and founding member of the 116 Movement, TRIP LEE, is back and this time it’s for good! In 2021, he surprised 116 fans with a new song, “You Got It,” a single released on Reach Records’ Summer ’21Playlist. He followed quickly behind with “Supernatural,” a warm-up song for a forthcoming album. He officially announces his return with a creative video which also reveals the album title, The End.”Check out his official video announcement.

Every ending is a new beginning. 3.4.22. #THEEND

WATCH FULL VIDEO ANNOUNCEMENT BELOW:

FOLLOW THIS ARTIST ON SOCIAL MEDIA

Twitter – https://twitter.com/TripLee
Instagram – https://www.instagram.com/triplee116
Facebook – https://www.facebook.com/TripLee

Grammy & Dove Nominated Brandon Peavy, better known as BrvndonP, recently dropped his latest EP “Outta Line”. This new release is the second in a series of 4-EPs. Each of the 4 EPs are expected to explore different genres of music. Outta Line explores his pop side.

Exploring new sounds isn’t new for BrvndonP. This artist/producer is known for his versatility. Previously known as Black Knight, Brandon is also a rapper and producer. He has produced, worked with and shared the stage with artists such as Lecrae, Andy Mineo, KB, Gucci Mane, Logic, E-40 and more. It only takes one listen to his older releases and productions to realize how versatile he can be! He plans to take us all down a new musical pathway with his newest EP and coming releases. And we’re ready for the journey!

BrvandonP is the founder of RPSMG label which houses the likes of K.Agee, X0Ellentz, JG, and Mission. He is currently signed to RMG Amplify. BrvndonP’s reach goes beyond CHH and Gospel which are both genres he has thrived in. His crossover sound has pulled a strong demand from fans who are typically found listening to artists like J Cole, Kid Ink, Travis Scott, Drake and Justin Bieber. Much like many of those artists, Brandon has become known for showing authenticity within his music.

Brandon’s sound stands apart as the only hip hop that weaves weighty topics, truth, humor, and inspiration from all genres of music into one cohesive and excellent work. It is in Brandon’s ability for self-reflection where his fans discover the honesty in his music.

Brvndon’s take is simple. “At the end of the day, I want to sit at the table of hip-hop, be respected for my artistry and have an opportunity to bring what I believe to the mix like everyone else does.”

STREAM THE FULL EP HERE: