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Reach Records Welcomes New Signee, Puerto Rican Artist Alexxander

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February 7, 2025 (Atlanta, GA) —Alexxander, son of Latin Gospel legend Luis Santiago, is officially the newest signee to Lecrae’s GRAMMY-winning Reach Records. Alexxander is the face of a new wave of modern Gospel music in the Latin space, and is carving out his own path with a unique sound that blends reggaeton rhythms, punk rock energy, and a message of hope. With a reggaeton and drum & bass fusion, his newest single, “Tres Deseos” (or “Three Wishes”) is a raw and deeply personal cry for transformation.

Listen to His Latest Single “Tres Deseos” Here:

Watch Alexxander’s Official Announcement Video:

“I couldn’t be more excited to welcome Alexxander to the team. His talent, passion, and heart for the Kingdom bring something fresh and dynamic to the culture. Latin music is shaping the sound of the world, and Alexxander is poised to make a massive impact,” shares Lecrae.

Music runs deep in Alexxander’s lineage, inspired by the legacy of his grandfather and his father, Luis Santiago, a respected figure in Latin gospel music. Now, with more than 100 compositions, he continues to forge his own path and makes history as the first Spanish-speaking artist on the Reach Records roster.

“Tres Deseos is a reminder that no matter how much we become distracted by the world around us, there’s always a deeper, more meaningful path to take,” says Alexxander when asked about the impact behind the single.

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ABOUT ALEXXANDER

Hailing from Bayamón, Puerto Rico, Alexxander is a groundbreaking artist redefining the boundaries of Latin gospel music. As the son of legendary Latin gospel superstar Luis Santiago, Alexxander spent his childhood immersed in music, often spending late nights in the studio, watching his father fine-tune lyrics. This early exposure ignited his passion for storytelling and lyrical precision, nurturing a deep love for creating music that inspires and uplifts. Blending the raw energy of punk rock with the infectious rhythms of reggaeton, Alexxander’s sound is a bold fusion of genres, underpinned by a message of hope and faith.

Alexxander is a new voice in faith-based music—one that bridges cultures, genres, and languages while staying rooted in a message of hope.

ABOUT REACH RECORDS

Reach Records is an Atlanta based independent hip-hop label founded in 2004 by Lecrae and Ben Washer. Long before acclaim, awards, plaques, chart positioning, and radio play, the two started the label because they both love hip-hop and Jesus. Reach Records was launched with no strategy, no funds, no big players, but they made big moves! Today Reach Records is a trailblazing label with a roster of nearly 10 artists and a staff of 20 who are unashamed about sharing their faith and passionate about hip-hop. Reach Records is committed to building a movement that combines faith with music and popular culture.

Tamara Young-McCoy is the founder of ArtSoul Konnect Entertainment Media, home to ArtSoulRadio.com, and a Radio Host/Journalist whose work has appeared in Ebony, Jet, Blavity, and other publications. With a background in TV, film, and digital media, she is dedicated to bridging faith, culture, and entertainment through storytelling and media innovation. She is passionate about mentoring young creatives, amplifying diverse voices, and advancing the Christian music industry while expanding its mainstream reach. Follow her on social media or learn more at www.tamarayoungmccoy.com.

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Fresh Off Women’s History Month, Supporters Push Anike’s “Holy Girls” Into #1 in Music & #3 Overall On YouTube Hype Charts

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Anike recently released new visuals for her single “Holy Girls” and it’s making waves!! In less than a month, her supporters have already pushed the single to #1 in Music and #3 overall on YouTube Hype Charts — a feature on YouTube that highlights the platform’s fastest-rising videos based on real-time engagement and momentum. It’s clear that this artist continues to not miss a beat!

Fresh off the cusp of women’s history month, we can’t overlook the fact that Anike recently had a baby and in that process successfully and consistently released new promotion, music, and even an educational course for up and coming artists during that time. She has been resourceful and consistent, always finding ways to continue her grind while not ignoring her personal needs and health to the best of her ability.

An artist of her caliber continuing to unite and inspire young women to grow closer to the Lord while also reaching their life goals – in their health, career and relationships – is not only inspiring; she has become an example of tenacity and strong faith. Much like the current picture of her life, this single is giving Proverbs 31 energy and showing young ladies everywhere the value of pursuing life with God at the center! It makes sense that this latest single “Holy Girls” is becoming more than a vibe – it’s becoming a new anthem!

Check it out below — and let’s continue to run it up!

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Anike Releases New “Holy Girls” Single: The New Female Anthem for The Summer!

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Anike released her lastest new single “Holy Girls” today and it’s set to be the new anthem for Christian ladies all summer! Giving the typical high energy all of Anike’s music gives, this one is going to make new mark in the industry and in the hearts of fans everywhere!

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Aklesso Unveils Deeply Personal Album “Still Lonely” Under Rodney Jerkin’s “Alienz Alive” Label

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After a three-city string of private listening events and insightful new interview with Sway In The MorningMiami’s own Aklesso unveils his deeply personal album Still Lonely, released via Rodney Jerkins’ Alienz Alive. A follow-up to his praised 2024 album Lonely, the project solidifies him as one of Hip-Hop’s most honest storytellers.

Produced by Okay.BennyWilliam Soolua, and GLEECEStill Lonely is a vulnerable, atmospheric exploration of fatherhood, faith, abandonment, and generational healing. The album expands the emotional universe introduced through his recent singles, including the Lecrae-collaborated single “Lonely” and the Darrel Jones–directed “Range!” featuring 1K Phew.

Listen to Still Lonely in its entirety below and watch his intimate conversation with Darkchild below:

 

The Florida-born entertainer officially signed with Alienz Alive back in September, marking a new chapter in his career. Rodney Jerkins, founder of Alienz Alive, adds:


“Aklesso’s story, his culture, and his sound all carry a weight that this generation needs to hear. From Miami to Haiti to the global stage, he’s not just making records, he’s making an impact. At Alienz Alive, we’re about building legacy, and Aklesso embodies that. I couldn’t be more excited to walk this journey with him.”

The Haitian lyricist, Aklesso, shares:

“This is the most honest project I’ve ever made. It’s not about perfect answers, it’s about presence. It’s about realizing God was with me even in the moments I felt the most alone.”

Be sure to stream and purchase this latest release – Now Available everywhere where music is sold.

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