RMG Amplify and Serge Announce Partnership : ArtSoulRadio
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RMG Amplify and Serge Announce Partnership

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RMG Amplify is excited to announce it is working with the extremely talented Serge. The Miami-bred artist will release two projects with the help of the label’s marketing services to keep his momentum growing after his Return of the Rookie project from 2015. His next EP, Rookie Season, is due out October 27 and will continue Serge’s underdog journey.

What’s funny is, I’m not into sports at all, but I adopted the mindset, being lowly in heart, someone who hasn’t arrived,” Serge says of considering himself a rookie in the rap game. “I don’t want to feel like I’ve arrived. I want to grind like I’m still a rookie, always learning new things and growing.

He connected with RMG through co-founders Doc Watson and Derek Minor after Canon spoke with him at SXSW about Amplify’s services. Serge says he appreciates the integrity and track record of the label.

The selling point for me is who they are as people,” he says. “They’re good people as well as capable.”

Serge is an amazing artist,” Doc shares of the partnership. “I’m excited about him because of his drive and talent. He is one of the best.”

Serge considers Kendrick Lamar, Drake and Sia as just a few of his musical influences, but also credits Lecrae for having played a major role in igniting his love for Christian hip-hop back in 2007. Serge has since made a name for himself by being featured on projects from FLAME and Json and had a personal achievement when he helped write Lecrae’s “Timepiece” off the gold-certified album, Anomaly.

“It was surreal to see thousands of people on tour sing something I wrote in my room,” he says of watching footage of Lecrae’s concerts.

Hear Serge’s New Single “Swish” Below

https://youtu.be/Hj0GKIK6s2c

Although genres are bending and blurring more than ever in today’s industry, Serge truly exemplifies an artist who can do it all: rap, sing and write. He is excited to keep making music from the heart to share his experiences with a lens of faith.

I always want to make art that’s organic to where I’m at in life,” he says.

Look for Serge’s Rookie Season on October 27th via RMG Amplify.

Tamara is the founder of ArtSoulRadio.com and a contributor for Ebony/Jet Magazine and other publications. She also works in TV/Film production and has a strong passion for the arts, community outreach, teaching and working with the youth. Learn more at www.tamarallyoung.com and follow her on social media.

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New Music

116 Releases New Christmas Song, “Silent Night” w/ New Christian AfroBeats Artist Limoblaze:

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Reach Records is kicking off the 2022 holiday, rolling out several 116 singles for your seasonal playlists. First up was “Silent Night (Hush),” featuring Crystal Nicole & Q Parker (112), followed by “Silent Night (Afrobeats),” performed by AfroGospel rising star, Limoblaze, Rehmahz, and Emandiong, with additional vocals by Jordan Dollar. “Silent Night (Afrobeats)” was produced by Happi, Dunnie, Tumeh “DJ Tag” Gailor, and Lasanna “ACE” Harris. Both performances celebrate the birth of Jesus with musical approaches that veer sharply from the classic. 

Since he entered the AfroGospel scene, Limoblaze has blazed the trail globally as one of the leading voices for AfroGospel genre, receiving much industry acclaim and a growing list of accolades! “Limo is the future!” expresses Reach Records’ President & Co-Founder, Lecrae. “He bridges Afrobeats and Gospel! He’s what the industry is missing and what the world needs!”


The Nigerian-born and UK-based musician, singer/songwriter, is a two-time winner of the African Gospel Music and Media Awards (2018, 2019) and received “Best International Act” awards from Premier Gospel (2022) and The Crystals (2019). He recently released a new album, Sunday In Lagos, and announced his signing to US-based label, Reach Records. The album’s first single, “Jireh (My Provider),” was an instant viral hit across all short-form social media platforms resulting in over 110,000 Instagram Reels and over 70,000 Creates on TikTok.

The internet success led to a surge of streams, placing the song on Billboard’s US Afrobeat Song Chart, peaking at #31; Billboard’s Hot Christian Songs chart peaking at #41; Billboard’s Gospel Song Chart peaking at #15. In addition, “Jireh (My Provider) also placed on Spotify’s Top Viral 50 – Nigeria Playlist. On Friday, December 16th, Lecrae and Limoblaze will co-headline Nigeria’s RockFest 2.0 Christian music festival experience to be held at the prestigious Muri Okunola Park in Lagos. The star-studded lineup of performers includes the gifted voices of Ada Ehi, Mercy Chinwo, Frank Edwards, Nosa, Gaise Baba, and more. 

Follow Limoblaze on Social Media:
Instagram – https://www.instagram.com/limoblaze_

Facebook.com https://www.facebook.com/limoblaze

Click here to stream “Silent Night.”Click here to stream Sunday In Lagos https://limoblaze.ffm.to/sunday

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ArtSoul Spotlight

Reach Records Signs Rising Christian Afro Beats Artist Limoblaze

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Reach Records recently announced their newest artist Limoblaze! While Reach Records primarily focuses on Hip Hop, they seem to have stepped into a new sound with the signing of this rising Christian Afro Beats artist.

In just a short span, Nigerian born, UK based award-winning musician, singer songwriter, Limoblaze (born Samuel Onwubiko) has received much industry acclaim and is now signing with Reach Records. He is a two-time winner of the African Gospel Music and Media Awards (2018, 2019), Crystal Awards Best International Act Award Winner (2019), and Premier Gospel Awards’ Best International Act winner.

With several bodies of work over the years, including 5 albums: Blind (2016), Before Now (2018), Afrobeats Rap and Jesus (2019), Bridges (2020), and God’s Favourite Baby (2021), Limoblaze has also collaborated with Christian music staples such as Lecrae, Travis Greene, Ada Ehi, and Da’ T.R.U.T.H..

His new EP, Sunday In Lagos, showcases his unique flow over colorful sonics, giving listeners a taste of what it is like to be in Lagos, Nigeria’s capital city, on a day of celebration.

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New Music

WHATUPRG Welcomes You To A New Hollywood with his new KIDS single!

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Millennials and Gen Zs are terms used to describe the people of a certain time. The new generation, coming of age today, isn’t waiting for a tagline. They are emerging into a digital age, during a pandemic, and with World War III looming, redefining themselves.


Today’s generation has grown up with Uber/Lift, Airbnb, YouTube, Instagram, Tik Tok, Snapchat and more. Music, movies, and entertainment are available to them anytime and anywhere. They have always had food delivery, digital map directions, videos and music, and a cloud full of information always at their fingertips. They were raised talking into devices, accessing apps, posting pictures, videos, and music. Everything in this time is new! Even Hollywood is changing and the new Hollywood is about diversification!


Bringing something new and diverse to music is Reach Records artist WHATUPRG, whose name is synonymous with innovation and authenticity. His trademark combination of Latin rhythms, trap hip-hop, flawless lyricism, and captivating storytelling has enshrined him as an elite amongst his peers. When hip-hop artists express their faith, they’re often confined to the CHH genre. RG’s art is prolific, progressive, and challenges the culture in a way too eclectic way for any subgenre’s limitations. “KIDS,” the first from his forthcoming album, New Hollywood, is about setting new standards. He punches over 808 drums and haunting synths while chanting the album’s theme, “We don’t pretend more” and “kids don’t die we go up high.” In this case, high means higher to God, an exalted level. 


Releasing music at one of the wildest, unpredictable times in history, RG has been processing his coming of age while battling depression. Despite personal struggles, he is determined to create beautiful music that shifts the culture. His previous EP’s Pleasant Hill and the self-titled Raul have proven his capability to channel his personal experiences and journey through faith to offer something substantial to the zeitgeist.

RG says of his forthcoming album,
“If people want to call it CHH, then this album is the gospel, according to WHATUPRG. New Hollywood is a place where you don’t have to box yourself in. You can just be yourself. Being yourself is enough.”


Through his lyrics, listeners will find a creative powerhouse who is putting himself in the context of a new generation questioning the role Christianity must play in finding personal and world peace. To all who are weary and heavy burdened, welcome to New Hollywood! 

STREAM THE SINGLE “KIDS” BELOW:


Follow this artist on social media: @WHATUPRG

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