Millennials and Gen Zs are terms used to describe the people of a certain time. The new generation, coming of age today, isn’t waiting for a tagline. They are emerging into a digital age, during a pandemic, and with World War III looming, redefining themselves.
Today’s generation has grown up with Uber/Lift, Airbnb, YouTube, Instagram, Tik Tok, Snapchat and more. Music, movies, and entertainment are available to them anytime and anywhere. They have always had food delivery, digital map directions, videos and music, and a cloud full of information always at their fingertips. They were raised talking into devices, accessing apps, posting pictures, videos, and music. Everything in this time is new! Even Hollywood is changing and the new Hollywood is about diversification!
Bringing something new and diverse to music is Reach Records artist WHATUPRG, whose name is synonymous with innovation and authenticity. His trademark combination of Latin rhythms, trap hip-hop, flawless lyricism, and captivating storytelling has enshrined him as an elite amongst his peers. When hip-hop artists express their faith, they’re often confined to the CHH genre. RG’s art is prolific, progressive, and challenges the culture in a way too eclectic way for any subgenre’s limitations. “KIDS,” the first from his forthcoming album, New Hollywood, is about setting new standards. He punches over 808 drums and haunting synths while chanting the album’s theme, “We don’t pretend more” and “kids don’t die we go up high.” In this case, high means higher to God, an exalted level.
Releasing music at one of the wildest, unpredictable times in history, RG has been processing his coming of age while battling depression. Despite personal struggles, he is determined to create beautiful music that shifts the culture. His previous EP’s Pleasant Hill and the self-titled Raul have proven his capability to channel his personal experiences and journey through faith to offer something substantial to the zeitgeist.
RG says of his forthcoming album, “If people want to call it CHH, then this album is the gospel, according to WHATUPRG. New Hollywood is a place where you don’t have to box yourself in. You can just be yourself. Being yourself is enough.”
Through his lyrics, listeners will find a creative powerhouse who is putting himself in the context of a new generation questioning the role Christianity must play in finding personal and world peace. To all who are weary and heavy burdened, welcome to New Hollywood!
ArtSoul Radio is a 24/7, online Christian Radio Station and Entertainment news site promoting new and diverse sounds in Christian music! We highlight both indie and mainstream artists in Contemporary Gospel, Pop, Soul, Hip-Hop, Alternative, and Spoken Word Poetry.
Evan and Eris are a dynamic brother/sister duo with a unique sound that blends R&B and Hip-Hop with heartfelt worshipful lyrics. Originally hailing from Colorado, this group has traveled across the US with their band opening for artists such as Mali Music, Andy Mineo, Gawvi, Derek Minor, and more.
Today they officially released their latest single “Shadows”. Shadows is a song about mercy, grace and a reminder of the unrelentless love of God.
“You see my flaws And you handle them so gracefully I’m making room Cause I know you got a place for me No telling where I go But I know you’re making ways for me You gave me beauty for ashes You made a trade for me” – Song Excerpt
Watch their latest video short for this single below. Scroll down further for the full song.
Nigerian-born, UK-based artist Limoblaze is gearing up to release his new soul-searching single, ‘One Day’ featuring KB.
“I am incredibly excited to share ‘One Day’ with the world,” says Limoblaze. “This song is a testament to the power of resilience and belief in the promise of a better tomorrow. Collaborating with KB has been an honor, and I believe our combined efforts have resulted in something truly special.”
One Day’ will be released on Friday, March 8th | Listen below
In early 2024, Limoblaze’s collaboration with Sam Rivera hit No. 25 on the Billboard U.S. Afrobeats chart, with over 500K streams in under two weeks. The single follows high-profile collaborations with US-based Naomi Raine, Danny Gokey, Nigerian Victor Thompson, and UK-based Annatoria, among others. With top markets in Nigeria, US, UK, Brazil, and Kenya, Limoblaze’s music is steadily becoming the anthem of a global generation hungry for hope and solidarity in something greater than themselves. “One Day” is simply the sonic manifestation.
“One Day” is a fusion of vibrant Afrobeat rhythms and soul-stirring lyrics, showcasing Limoblaze’s signature style of blending contemporary sounds with profound spiritual themes. Through his compelling verses, Limoblaze shares a message of hope, perseverance, and unwavering faith, reminding listeners that brighter days are ahead despite life’s challenges.
The collaboration with KB, a celebrated figure in the Christian hip-hop scene known for his thought-provoking lyricism and dynamic delivery, adds an extra layer of depth and intensity to “One Day.” Together, Limoblaze and KB create a synergy that elevates the song to new heights, ensuring its resonance with audiences across diverse musical preferences.
Limoblaze continues to push boundaries with no signs of slowing down. As he sets his sights on the rest of 2024, ‘One Day’ is the second of a fresh batch of singles, with a new album expected later this year.
Limoblaze is the product of Atlanta-based record label Reach Records, which has been integral to his rise to prominence since signing in 2021. Other Reach Records artists include GRAMMY-winning Lecrae, as well as chart-topping and RIAA certified platinum artists, Andy Mineo, Hulvey, Tedashii, Trip Lee, 1K Phew, Wande and WHATUPRG.
‘One Day’ will be released on Friday 26th April 2024.