GRITS, the Christian hip hop duo from Nashville, TN recently received a platinum certification from RIAA for their 2002 song “Ooh Ahh” that features Toby Mac.
As if reaching platinum status isn’t fascinating enough, this is some feet because this song was never a single or even had a music video. Much of the popularity of the song had to do with placements in Motion Pictures like The Fast And The Furious: Toyko Drift and Big Momma’s House 2. It was also the theme song to the two seasons of MTV’s The Buried Life. In 2014 the song was certified Gold and has continued to thrive in streaming platforms.
“Art of Translation was a seminal moment in independent hip-hop,” shares Joey Elwood, President of Gotee Records. “It brought together creative forces from all across the hip-hop world. They merged their faith with their art in a way that blurred the lines in a really good way. The songs are timeless, but ‘ Ooh Ahh’, was a standout for sure. The song is widely recognized globally and is multi-generational. Super proud of that moment in our history and will always consider it one of the big highlights in our 25 years.”
Over the course of their career, GRITS shared the stage with OutKast, Jay-Z, Nappy Roots, Ice Cube, De La Soul, A Tribe Called Quest, Goodie Mob, and Monica. They received media coverage on MTV2’s Top 10 Most Requested, Top 5 Handpicked and in the pages of XXL, Spin, Vibe, Billboard, The Source, URB and other publications and media. They have a Billboard Video Award, three Dove Awards, two GRAMMY nominations and two RIAA certifications to their credit. Check out the single “Ooh Ahh” that awarded them this win below along with the full album.